Monday, May 11, 2020
How To Establish Yourself As A Thought Leader
How To Establish Yourself As A Thought Leader How To Establish Yourself As A Thought Leader Job Search / Job Transition / LinkedIn / Personal Development / Working with Recruiters A tight job market means tougher competition. People who hadnât considered moving a couple of years ago are passively looking. Those casually looking have transitioned from passive to active job seekers. Today, standing out from your competition is essential. If youâre a senior executive or pursing those roles, one of the best strategies is to have others see you as an authority in your industry, a thought leader. One way to be recognized as a thought leader is to share knowledge with your community. Share What You Read If youâre like most executives, you stay up on industry trends. Whether youâre reading an article everyday or once a week you should share what you read in a LinkedIn status update. Because most of your connections wonât see it the first time, itâs a good idea to share it several times. Signing up for a news aggregator is an easy way to gather content to read and share. I use Feedly but there are several options available. (FYI, Iâm not affiliated with Feedly.) Sharing information of interest to your connections 1) helps keep you top of mind, 2) shows you stay abreast of whatâs happening in your industry, and 3) youâre focused on professional development. Share What You Know Another way to be viewed as a thought leader is to share what you know. If youâre in sales, you know how to win accounts and retain clients. If youâve been successful in any type of leadership role you likely know how to inspire and motivate teams. Most senior executives have experience increasing performance, managing a crisis, and getting buy-in from the board. Whatever your expertise, share it in articles on LinkedIn. They add gravitas to your profile and provide material to share. Just make sure youâre committed to doing it on a regular basis. Posting once every 6 months doesnât send a good message. If you have your own website (which can be a good job search tool) consider adding a blog. You can blog on your site and then later post the articles on LinkedIn. Explore other places to share your knowledge. Everyone from Beto OâRourke to Jeff Bezos has posted articles on Medium. You can too. Share What You Think Being active on LinkedIn doesnât just mean posting articles and sharing status updates. Share your thoughts and opinions on articles and updates shared by others. Join LinkedIn groups in your industry. Share your content and ideas there as well. Comment on other peopleâs contributions. Your LinkedIn headline is posted along with your name every place that you comment. So, itâs a good way to get your name out there. Whether youâre pursuing a new opportunity or want to move up with your current employer, itâs critical to differentiate yourself from your competition. One way to do that is to be recognized as an authority in your industry. Sharing what youâve learned through posts, articles, and comments can help establish you as a thought leader.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.